Clarion Communications

We always give our clients a clear idea of the results expected from each element of their PR programme - usually this means predicting the number and types of media, the number of consumers we expect to reach, and the value of the coverage versus the PR cost (ie. return on investment).

We also agree in advance the criteria for measuring the results at the end of the year/campaign. This can include Key Message Pickup, Number of cuttings, Reach, Cost v. value, Cost per 1000, Target media, Share of voice, Coverage quality, Media audit, Commercial feedback, Consumer research, Vox pops, Consumer response and Independent evaluators

Our trade PR campaigns are award winning and we were recently voted Trade PR Agency Of The Year by top industry title, The Grocer. We deliver some of the UK’s leading trade PR campaigns, drawing on our consumer media expertise to gain stand out for our clients in the trade press. We are hugely competitive, aiming to lead features, gain greatest share of voice and stay ahead of competitors and are driven by commercial results for our clients. We also pride ourselves on having very close working relationships with the key trade media journalists, which impacts positively on our clients’ coverage - if in doubt, ask them about us!